Luxury Property Selection is an exceptional marketing programme developed around comprehensive research focussed on the luxury consumer, buying trends and the changing demographic.
Through research and analytics we are committed to delivering the brand to targeted marketplaces giving your property the greatest possible exposure.
Our research shows:
- Consumers want to be engaged and prefer to find property by attributes that work with their lifestyle.
- Luxury is defined by the lifestyle and recreation options it affords and by the way it fulfils ones dreams.
- The luxury demographic is changing – Gen Y (18-29 year olds) are the fastest growing luxury consumer segment.
- 60% of luxury business will come from China in the next 10 years.
Luxury Property Selection is centered around an exciting website with a unique focus of presenting property based on four key search features; location, lifestyle, eco features and recreation. This philosophy enables potential buyers to search and view property that matches the way they live their life. The experience created is like nothing seen before on traditional real estate websites. Property is displayed with intuitive design, large format photographs, and key features highlighted making the experience for a buyer more engaging through easy navigation and valuable information.